Blog da API Oficial do WhatsApp
Guias técnicos sobre a Cloud API da Meta: integração, webhooks, templates, custos e boas práticas para quem desenvolve.
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Post-purchase follow-up and NPS on WhatsApp: how to ask for feedback without being annoying
How to run NPS and feedback requests on WhatsApp without spamming: right timing, order-specific templates, buttons or Flows, and a frequency cap.
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Event, class and launch reminders on WhatsApp: utility or marketing?
A class reminder for someone who registered can be utility. An invitation to someone who didn’t is marketing. See the criteria, sample copy and variables.
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Automated AI appointment scheduling on WhatsApp: how it works
How automated AI scheduling works on WhatsApp: the agent checks the calendar, books the slot, confirms, sends reminders and reschedules via the official API.
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WhatsApp for food delivery and restaurants: orders and status via the API
How a restaurant takes orders and sends status updates on WhatsApp with the official API: menu catalog, cart, Pix payment, order status and reviews.
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Billing reminders on WhatsApp: how to build a sequence without getting blocked
How to build a WhatsApp billing reminder sequence with the official API: steps, utility templates, frequency, payment buttons and Brazilian consumer law.
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Recovering Pix, boleto and abandoned cart sales on WhatsApp
How to recover unpaid Pix, open boletos and abandoned carts on WhatsApp with the official API: triggers, timing, the right template category and opt-in.
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WhatsApp for clinics: appointment reminders and fewer no-shows
How clinics use the official WhatsApp Business API to remind patients, confirm appointments, free up slots and handle health data with care.
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How to free up a number that’s already on WhatsApp to use it on the API
To use a number that’s already on WhatsApp with the API, you either delete the app account or connect it through coexistence. Steps, what you lose and how to choose.
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Landline or toll-free number on the WhatsApp Business API: can you use it?
Landlines and toll-free numbers work with the official WhatsApp Business API as long as they can take the verification call. Requirements, IVR, extensions and steps.
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Coexistence with a CRM (HubSpot, RD Station): do messages sent from the phone count toward the limit?
With coexistence, what you send from the WhatsApp Business app is free and does not count toward API limits. See what counts, how the window works and what HubSpot says.