Blog da API Oficial do WhatsApp
Guias técnicos sobre a Cloud API da Meta: integração, webhooks, templates, custos e boas práticas para quem desenvolve.
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WhatsApp Business account security: PIN, access and scams
How to protect your number and business account on the WhatsApp Business API: two-step PIN, 2FA on your Meta portfolio, tokens and the most common fake support scams.
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WhatsApp customer service metrics: response time, handling time, CSAT and how to measure them
What to measure in WhatsApp support and how to calculate response time, handling time and CSAT from the timestamps the official API already sends in webhooks.
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How to build a WhatsApp opt-in list (and keep it healthy)
Meta’s official opt-in rules, seven ways to collect permission, what to store as proof, and the routines that keep your WhatsApp list healthy.
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Meta Conversions API for WhatsApp: sending the sale back to your ads
A sale closed in the chat doesn’t show up in Ads Manager on its own. Here’s how to send the event to Meta with the ctwa_clid through the Conversions API.
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WhatsApp for accounting firms: documents, tax slips and deadlines
How an accounting firm uses the official WhatsApp Business API to send PDF tax slips, remind clients of due dates and collect documents.
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WhatsApp for online course creators: access, support and sales recovery
How digital product creators use the official WhatsApp Business API to deliver access right after purchase, support students and remind pending payments safely.
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WhatsApp for real estate agencies: fast replies to listing portal leads
How a real estate agency connects listing portals, its CRM and the official WhatsApp Business API to answer leads in seconds, route them to agents and keep history.
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How to switch WhatsApp Business API providers without losing your number
Under Meta’s new account model, switching WhatsApp API providers no longer means migrating your number: you share your account with the new partner. Here is how.
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Utility messages in the customer service window: what changed in October 2026
Utility templates sent inside the customer service window were free until September 30, 2026. See what changed, what is still free and how to cut costs.
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How much does a WhatsApp campaign cost? How to estimate it before you send
A method to estimate the cost of a WhatsApp Business API campaign before sending: official rates, delivered messages, unbilled failures and currency.