{"id":700,"date":"2026-10-29T13:15:19","date_gmt":"2026-10-29T13:15:19","guid":{"rendered":"https:\/\/vectalk.com.br\/blog\/meta-business-verification-whatsapp\/"},"modified":"2026-10-29T13:15:21","modified_gmt":"2026-10-29T13:15:21","slug":"meta-business-verification-whatsapp","status":"publish","type":"post","link":"https:\/\/vectalk.com.br\/blog\/en\/meta-business-verification-whatsapp\/","title":{"rendered":"Meta Business Verification for the WhatsApp Business API: step by step"},"content":{"rendered":"\n<p><em>Updated on October 29, 2026<\/em><\/p>\n\n\n\n<p>Business verification is the process Meta uses to confirm that a business portfolio belongs to a real company. You do it in the portfolio&#8217;s Security Center: enter the legal name, address, phone number and website exactly as they appear on your documents, upload proof if Meta asks for it, and confirm the connection by email, phone call, SMS, WhatsApp or domain. On the WhatsApp Business API, verification is one of the ways to move past the initial limit of 250 recipients per day, and it is a prerequisite for requesting an Official Business Account.<\/p>\n\n\n\n<p>This guide covers the steps, the documents that usually work (with notes for Brazilian companies), the most common problems with company names and domains, and what changes in your operation after approval.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do I need to verify my business to use the WhatsApp Business API?<\/h2>\n\n\n\n<p>Meta does not require verification to start sending messages: every new business portfolio starts with a limit of 250 unique recipients in a rolling 24-hour period outside the customer service window, according to the <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/messaging-limits\" target=\"_blank\" rel=\"noreferrer noopener\">messaging limits documentation<\/a>. To grow, though, verification shows up on almost every path.<\/p>\n\n\n\n<p>Vectalk&#8217;s quickstart lists a verified Meta Business account among the requirements for connecting a number. So if you plan to run on Vectalk, treat verification as part of the project, not as something for later. The <a href=\"https:\/\/vectalk.com.br\/blog\/en\/official-whatsapp-api\/\">official WhatsApp API guide<\/a> covers the other prerequisites, and <a href=\"https:\/\/vectalk.com.br\/blog\/en\/how-to-get-whatsapp-api-access\/\">how to get WhatsApp API access<\/a> walks through the whole onboarding.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Feature<\/th><th>Unverified portfolio<\/th><th>Verified portfolio<\/th><\/tr><\/thead><tbody><tr><td>Messaging limit<\/td><td>250 unique recipients per 24 h<\/td><td>Verification is one of the paths to 2,000; after that, automatic increases<\/td><\/tr><tr><td>Templates per Messaging account<\/td><td>Up to 250<\/td><td>Up to 6,000, if at least one number has an approved display name<\/td><\/tr><tr><td>Display name review<\/td><td>Happens when the limit goes up<\/td><td>Happens when the limit goes up, and verification is one path to that; an approved name shows at the top of the chat and in the chat list<\/td><\/tr><tr><td>Official Business Account (OBA)<\/td><td>Not eligible<\/td><td>Eligible, together with the other criteria<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Sources: <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/messaging-limits\" target=\"_blank\" rel=\"noreferrer noopener\">messaging limits<\/a>, <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/whatsapp-business-accounts\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp accounts and Messaging accounts<\/a> and <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/display-names\" target=\"_blank\" rel=\"noreferrer noopener\">display names<\/a>.<\/p>\n\n\n\n<p>Since September 23, 2026, what used to be a single WhatsApp Business Account (WABA) is split into a WhatsApp account, which holds the phone number, and a Messaging account, which holds templates, billing and webhooks. Your existing WABA ID now identifies the Messaging account, which is why the template limit above is counted per Messaging account. The article on the <a href=\"https:\/\/vectalk.com.br\/blog\/en\/whatsapp-account-messaging-account-waba\/\">new WABA structure<\/a> explains the change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before you start: what to have ready<\/h2>\n\n\n\n<p>Most rejections come from data that doesn&#8217;t match between the form, the documents and the website. It&#8217;s worth spending half an hour checking before you submit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Admin access.<\/strong> Only someone with full control of the portfolio can start verification.<\/li>\n\n\n<li><strong>Exact legal name.<\/strong> Use the registered legal name of the company with the same spelling, not a trade name. In Brazil, that is the <em>raz\u00e3o social<\/em> shown on the CNPJ (the national company registration number).<\/li>\n\n\n<li><strong>Complete, identical address.<\/strong> The address you enter must match the document, including street number and suite.<\/li>\n\n\n<li><strong>A phone that someone answers.<\/strong> If you choose confirmation by call or SMS, the number has to receive the code right away.<\/li>\n\n\n<li><strong>A live website with HTTPS.<\/strong> Meta asks for a website that loads over a secure connection.<\/li>\n\n\n<li><strong>A domain you control.<\/strong> Access to DNS or to the homepage code unlocks the domain confirmation option.<\/li>\n\n\n<li><strong>An email address on the company domain.<\/strong> An address like contact@yourcompany.com makes email confirmation easier.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Verification step by step<\/h2>\n\n\n\n<p>The flow below follows the help page <a href=\"https:\/\/www.facebook.com\/business\/help\/2058515294227817\" target=\"_blank\" rel=\"noreferrer noopener\">How to verify your business in Meta Business Suite<\/a>. Menu names may vary slightly depending on the interface version.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the business portfolio at business.facebook.com and go to <strong>Settings<\/strong> &gt; <strong>Security Center<\/strong>.<\/li>\n\n\n<li>Click <strong>Start verification<\/strong>. If the button doesn&#8217;t appear or is disabled, the portfolio may not be eligible at that moment.<\/li>\n\n\n<li>Fill in the company&#8217;s legal name, address, phone number and website. Meta tries to find a public record that matches the data.<\/li>\n\n\n<li>If no record matches, upload the documents Meta asks for. They must show the legal name and the full address exactly as you typed them.<\/li>\n\n\n<li>Choose the confirmation method: email, phone call, SMS, WhatsApp message or domain verification.<\/li>\n\n\n<li>Complete the confirmation and track the status in the Security Center.<\/li>\n\n<\/ol>\n\n\n\n<p>If Meta asks for additional information, answer quickly and keep an eye on the admins&#8217; email inbox: the request and its deadline come in Meta&#8217;s notice. The <a href=\"https:\/\/www.facebook.com\/business\/help\/2342133782492969\" target=\"_blank\" rel=\"noreferrer noopener\">verification troubleshooting page<\/a> lists the most frequent reasons for rejection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain confirmation<\/h3>\n\n\n\n<p>Domain confirmation is the most predictable option when the company email is not on the same domain as the website. It&#8217;s done in <strong>Settings<\/strong> &gt; <strong>Brand safety<\/strong> &gt; <strong>Domains<\/strong>, where you add the root domain and pick one of three methods: a meta tag on the homepage, uploading an HTML file, or a DNS TXT record. Once the domain is verified, Meta says you can remove the tag, file or record without losing the status (<a href=\"https:\/\/www.facebook.com\/business\/help\/321167023127050\" target=\"_blank\" rel=\"noreferrer noopener\">domain verification<\/a>).<\/p>\n\n\n\n<p>Before you click verify, make sure the tag or record is actually published. Copy the content exactly as Meta generated it and test from outside:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code class=\"language-bash\"># The tag must be in the HTML served by the server, inside &lt;head&gt;\ncurl -s https:\/\/yourcompany.com\/ | grep -i \"&lt;meta\"\n\n# The TXT record must show up in a public DNS lookup\ndig TXT yourcompany.com +short<\/code><\/pre>\n\n\n\n<p>If the tag shows up in the browser but not in <code>curl<\/code>, it&#8217;s probably being injected by JavaScript or a tag manager. Put the tag directly in the site template.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which documents to use<\/h2>\n\n\n\n<p>When Meta can&#8217;t find a record that confirms your data, it asks for official documents, such as a business license or articles of incorporation. The help page stresses two requirements: the document must show the company&#8217;s legal name, and the full address must match what you entered.<\/p>\n\n\n\n<p>Meta does not publish, on the pages we checked, a country-specific list. In practice, choose official documents that show the legal name and address exactly as typed. For Brazilian companies, these usually work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the CNPJ registration and status certificate (<em>comprovante de inscri\u00e7\u00e3o e de situa\u00e7\u00e3o cadastral<\/em>), issued by the federal tax authority;<\/li>\n\n\n<li>the articles of association (<em>contrato social<\/em>) or the latest amendment registered with the state commercial registry (<em>junta comercial<\/em>).<\/li>\n\n<\/ul>\n\n\n\n<p>Outside Brazil, look for the equivalent official company registration certificate in your country. According to the troubleshooting page, Meta rejects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>forms filled in by the company itself without an official signature or stamp;<\/li>\n\n\n<li>expired, blurry or low-resolution documents;<\/li>\n\n\n<li>documents whose name, address or phone number don&#8217;t match the portfolio settings;<\/li>\n\n\n<li>documents in unsupported languages without an English translation bearing the translator&#8217;s official stamp.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Common problems with company names and domains<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Problem<\/th><th>Likely cause<\/th><th>What to do<\/th><\/tr><\/thead><tbody><tr><td>&#8220;The details don&#8217;t match the document&#8221;<\/td><td>Trade name on the form and legal name on the document<\/td><td>Type the legal name exactly as registered, including suffixes such as LTDA, LLC or Inc.<\/td><\/tr><tr><td>Address rejected<\/td><td>Different abbreviations, branch address on the form and headquarters on the document<\/td><td>Use the same address as the document, without changing &#8220;Ave.&#8221; to &#8220;Avenue&#8221; or dropping the suite<\/td><\/tr><tr><td>Phone won&#8217;t confirm<\/td><td>The number on the form belongs to someone else or can&#8217;t receive SMS<\/td><td>Enter a company phone that can receive a call or SMS at the moment of confirmation<\/td><\/tr><tr><td>Website not accepted<\/td><td>Site without HTTPS, offline or with no clear link to the company<\/td><td>Publish the site with a valid certificate and show the legal name and registration number in the footer<\/td><\/tr><tr><td>Domain already verified by another portfolio<\/td><td>An agency, former vendor or another company portfolio already claimed the domain<\/td><td>Ask the admin of the other portfolio to remove the domain under Brand safety<\/td><\/tr><tr><td>Document rejected<\/td><td>Illegible or expired file, or an unsigned self-declaration<\/td><td>Upload an original, legible PDF issued by a government body or with official registration<\/td><\/tr><tr><td>Verification button doesn&#8217;t appear<\/td><td>Portfolio not eligible at the moment or no admin permission<\/td><td>Confirm the user&#8217;s role; if you are an admin, wait and try again<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Two situations deserve special attention. The first is a company that just changed its legal name or address: the old document no longer matches the registry, so update the registration first and use the new certificate. The second is a portfolio created by an agency on the client&#8217;s behalf: the domain and the portfolio must belong to the company that owns the brand, otherwise verification and the WhatsApp assets end up tied to a third party. If the portfolio itself gets restricted, see <a href=\"https:\/\/vectalk.com.br\/blog\/en\/restricted-business-manager-whatsapp\/\">restricted Business Manager and WhatsApp<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to check the status through the API<\/h2>\n\n\n\n<p>Besides the Security Center, you can check the status through the Graph API. The <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/whatsapp-business-accounts\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp accounts documentation<\/a> shows the <code>business_verification_status<\/code> field queried on the WABA ID, which now identifies the Messaging account:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code class=\"language-bash\">curl 'https:\/\/graph.facebook.com\/v26.0\/YOUR_WABA_ID?fields=name,status,business_verification_status' \\\n  -H 'Authorization: Bearer YOUR_META_TOKEN'<\/code><\/pre>\n\n\n\n<p>Expected response when the business is already verified:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code class=\"language-json\">{\n  \"name\": \"My Company\",\n  \"status\": \"ACTIVE\",\n  \"business_verification_status\": \"verified\",\n  \"id\": \"102290129340398\"\n}<\/code><\/pre>\n\n\n\n<p>On Vectalk, the WABA details endpoint accepts the <code>fields<\/code> parameter and uses the instance token. The documentation shows examples with <code>id<\/code>, <code>name<\/code>, <code>currency<\/code> and <code>timezone_id<\/code> but doesn&#8217;t list <code>business_verification_status<\/code>, so test the field on your account before relying on it in production.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code class=\"language-bash\">curl 'https:\/\/apis.vectalk.com.br\/api\/analytics\/waba?fields=id,name,currency' \\\n  -H 'Authorization: Bearer YOUR_INSTANCE_TOKEN'<\/code><\/pre>\n\n\n\n<p>For the display name, the <code>verified_name<\/code> and <code>name_status<\/code> fields on the phone number show the name and the review status, according to the <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/display-names\" target=\"_blank\" rel=\"noreferrer noopener\">display names<\/a> page. The current messaging limit is in the <code>whatsapp_business_manager_messaging_limit<\/code> field of the phone number (the old <code>messaging_limit_tier<\/code> field is deprecated).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What changes after verification<\/h2>\n\n\n\n<p>Verification alone doesn&#8217;t increase anything right away. It unlocks paths:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Messaging limit.<\/strong> Completing verification is one of three paths to request the 2,000 limit; the other two are verification done by the partner that onboarded you and delivering 2,000 messages to unique recipients outside the service window within 30 days with high-quality templates. Meta still reviews message quality before approving. After 2,000, the limit goes up one level within 6 hours if you used at least half of your current limit in the last 7 days and kept quality high. The article on <a href=\"https:\/\/vectalk.com.br\/blog\/en\/whatsapp-api-messaging-limits\/\">WhatsApp API messaging limits<\/a> details the tiers.<\/li>\n\n\n<li><strong>Display name.<\/strong> When the limit goes up, the display name goes through an automatic review. Once approved, it shows at the top of the chat and in the chat list. You can change the name up to 10 times per 30-day period, and each change is reviewed again. The rules for choosing the name are in <a href=\"https:\/\/vectalk.com.br\/blog\/en\/whatsapp-display-name-api\/\">WhatsApp display name<\/a>.<\/li>\n\n\n<li><strong>More templates.<\/strong> The ceiling goes from 250 to up to 6,000 templates per Messaging account, as long as a number in the portfolio has an approved display name. See how to organize that catalog in <a href=\"https:\/\/vectalk.com.br\/blog\/en\/whatsapp-api-message-templates\/\">WhatsApp API message templates<\/a>.<\/li>\n\n\n<li><strong>Official Business Account.<\/strong> Verification is one of the criteria for requesting the official account badge. The other criteria and realistic expectations are in <a href=\"https:\/\/vectalk.com.br\/blog\/en\/whatsapp-official-business-account-badge\/\">the WhatsApp official business account badge<\/a>.<\/li>\n\n<\/ul>\n\n\n\n<p>The limit is calculated per portfolio and shared by all of its numbers. If your company has several numbers, one of them can use up the entire capacity on a campaign day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business verification is not the WhatsApp badge<\/h2>\n\n\n\n<p>People often confuse the two. Portfolio verification confirms to Meta that the business exists. The verified badge customers see on WhatsApp depends on a separate request, the Official Business Account, or on a paid subscription. Having a verified portfolio is a necessary condition for the official account, but it doesn&#8217;t guarantee the badge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How long does verification take?<\/h3>\n\n\n\n<p>Meta doesn&#8217;t state a fixed timeframe on the help pages we checked. Track the status in the Security Center and respond quickly to any request for additional information, within the deadline stated in Meta&#8217;s notice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can a sole proprietor or very small company verify?<\/h3>\n\n\n\n<p>Meta&#8217;s page doesn&#8217;t treat sole proprietors separately (in Brazil, the MEI micro-entrepreneur category). The same rule applies: the data you type must match an official document showing the business name and address. Use the business name exactly as it appears in the registration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I verify with a site built on a website builder, or only an Instagram page?<\/h3>\n\n\n\n<p>Meta asks for a website that loads over HTTPS. A site built with a website builder works, as long as it&#8217;s online, has a valid certificate and is clearly linked to the company. Showing the legal name, registration number and address in the footer helps the review.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can a partner verify for me?<\/h3>\n\n\n\n<p>Meta provides a partner-led verification path for businesses that were onboarded by one. In Vectalk&#8217;s flow, the number is connected to your company&#8217;s portfolio through Meta&#8217;s Embedded Signup, and verification happens in that portfolio. For questions about the process, contact the team through the <a href=\"https:\/\/vectalk.com.br\/ajuda.html\">Help Center<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I was rejected. What now?<\/h3>\n\n\n\n<p>Read the reason shown in the Security Center, fix the data or document that doesn&#8217;t match, and submit again. The most frequent reasons are in the common problems table above and on <a href=\"https:\/\/www.facebook.com\/business\/help\/2342133782492969\" target=\"_blank\" rel=\"noreferrer noopener\">Meta&#8217;s troubleshooting page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get started with Vectalk<\/h2>\n\n\n\n<p>With a verified portfolio, connecting your number and sending your first message through the official API takes only a few steps. With Vectalk you use the same payloads and webhooks as Meta, with one token for all accounts, and you don&#8217;t add a card at Meta: you pay a monthly fee and keep a prepaid balance, each delivered message is deducted from that balance, and Vectalk pays Meta. Create your account at <a href=\"https:\/\/apps.vectalk.com.br\/register\">apps.vectalk.com.br\/register<\/a> or read the <a href=\"https:\/\/docs.vectalk.com.br\/\">documentation<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Sources checked on October 29, 2026:<\/strong> <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/messaging-limits\" target=\"_blank\" rel=\"noreferrer noopener\">Messaging limits<\/a>, <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/whatsapp-business-accounts\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp accounts and Messaging accounts<\/a>, <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/display-names\" target=\"_blank\" rel=\"noreferrer noopener\">Display names<\/a>, <a href=\"https:\/\/www.facebook.com\/business\/help\/2058515294227817\" target=\"_blank\" rel=\"noreferrer noopener\">How to verify your business in Meta Business Suite<\/a>, <a href=\"https:\/\/www.facebook.com\/business\/help\/2342133782492969\" target=\"_blank\" rel=\"noreferrer noopener\">Business verification troubleshooting<\/a>, <a href=\"https:\/\/www.facebook.com\/business\/help\/321167023127050\" target=\"_blank\" rel=\"noreferrer noopener\">Domain verification<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to verify your business portfolio with Meta, which documents work, how to fix name and domain mismatches, and what verification unlocks on the WhatsApp Business API.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Business Verification for WhatsApp API | Vectalk<\/title>\n<meta name=\"description\" content=\"Meta Business Verification for the WhatsApp Business API: steps, accepted documents, common name and domain errors, and what changes once you&#039;re verified.\" 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