{"id":474,"date":"2026-10-28T16:01:54","date_gmt":"2026-10-28T16:01:54","guid":{"rendered":"https:\/\/vectalk.com.br\/blog\/novidades-api-whatsapp-2026\/"},"modified":"2026-10-28T16:02:02","modified_gmt":"2026-10-28T16:02:02","slug":"novidades-api-whatsapp-2026","status":"publish","type":"post","link":"https:\/\/vectalk.com.br\/blog\/novidades-api-whatsapp-2026\/","title":{"rendered":"API do WhatsApp em 2026: todas as mudan\u00e7as, m\u00eas a m\u00eas"},"content":{"rendered":"\n<p><em>Atualizado em 28\/10\/2026<\/em><\/p>\n\n\n\n<p>Em 2026 a API do WhatsApp mudou em quatro frentes: pre\u00e7o (novas tarifas e cobran\u00e7a de servi\u00e7o e de utilidade na janela desde 1\u00ba de outubro), identidade do usu\u00e1rio (BSUID e usernames), marketing (Marketing Messages API e fim do marketing na Cloud API em 2027) e estrutura de conta (a WABA virou conta do WhatsApp + conta de mensagens). Esta p\u00e1gina re\u00fane, m\u00eas a m\u00eas, as mudan\u00e7as publicadas no <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog oficial da Meta<\/a>, cada uma com data e fonte.<\/p>\n\n\n\n<p><strong>Esta \u00e9 uma p\u00e1gina viva.<\/strong> Ela \u00e9 revisada sempre que a Meta publica algo relevante para quem integra a API no Brasil. \u00daltima revis\u00e3o: 28\/10\/2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumo: o que exige a\u00e7\u00e3o<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Mudan\u00e7a<\/th><th>Data<\/th><th>O que fazer<\/th><\/tr><\/thead><tbody><tr><td>Novas tarifas e fim de servi\u00e7o ilimitado gr\u00e1tis<\/td><td>01\/10\/2026<\/td><td>Revisar custos e ter forma de pagamento ativa<\/td><\/tr><tr><td>Utilidade dentro da janela passa a ser cobrada<\/td><td>01\/10\/2026<\/td><td>Recalcular custo de notifica\u00e7\u00f5es transacionais<\/td><\/tr><tr><td>BSUID nos webhooks e envio por BSUID<\/td><td>abril e julho de 2026<\/td><td>Parar de usar s\u00f3 o telefone como chave do contato<\/td><\/tr><tr><td>Nova estrutura da WABA<\/td><td>a partir de 23\/09\/2026<\/td><td>Trocar <code>paid_messaging_account_id<\/code> at\u00e9 31\/12\/2026<\/td><\/tr><tr><td>Fim do marketing na Cloud API<\/td><td>13\/10\/2027 (anunciado em 13\/10\/2026)<\/td><td>Migrar campanhas para <code>\/marketing_messages<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Janeiro<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>28\/01<\/strong> \u2014 A Meta criou uma pol\u00edtica de pre\u00e7o para &#8220;provedores de IA&#8221;: a partir de 16\/02\/2026, nos pa\u00edses em que \u00e9 legalmente obrigada a suport\u00e1-los, passou a cobrar mensagens que n\u00e3o s\u00e3o template enviadas por esses provedores. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fevereiro<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>03\/02<\/strong> \u2014 Grupos da Cloud API liberados para todas as empresas com Conta Comercial Oficial (selo). (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>04\/02<\/strong> \u2014 Webhooks <code>account_offboarded<\/code> e <code>account_reconnected<\/code> para n\u00fameros em coexist\u00eancia. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>19\/02<\/strong> \u2014 Nova otimiza\u00e7\u00e3o autom\u00e1tica de criativo na Marketing Messages API: tag de promo\u00e7\u00e3o autom\u00e1tica. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/marketing-messages\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog de marketing<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mar\u00e7o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>02\/03<\/strong> \u2014 Publicadas as tarifas previstas para 2026 em 15 moedas, entre elas peso argentino, chileno, colombiano e mexicano, sol peruano e d\u00f3lar americano. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>27\/03<\/strong> \u2014 Removidos o webhook <code>request_welcome<\/code> e a mensagem de boas-vindas dos componentes conversacionais; o par\u00e2metro <code>enable_welcome_message<\/code> deixou de existir. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Abril<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>01\/04<\/strong> \u2014 Tarifas atualizadas para Ar\u00e1bia Saudita, \u00cdndia, Paquist\u00e3o e Turquia, e oito novas moedas de cobran\u00e7a: AED, ARS, CLP, COP, MYR, PEN, SAR e SGD. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>In\u00edcio de abril<\/strong> \u2014 O BSUID (ID do usu\u00e1rio no escopo da empresa) come\u00e7a a aparecer nos webhooks. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/business-scoped-user-ids\" target=\"_blank\" rel=\"noreferrer noopener\">BSUID<\/a>)<\/li>\n\n\n<li><strong>06\/04<\/strong> \u2014 Empresas integradas \u00e0 Marketing Messages API podem desligar o marketing na Cloud API; o <code>\/messages<\/code> passa a recusar templates de marketing com o erro <code>131063<\/code>. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>17\/04<\/strong> \u2014 Novo erro <code>131064<\/code>: limite de mensagens excedido por viola\u00e7\u00f5es de classifica\u00e7\u00e3o de template. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>21\/04<\/strong> \u2014 Novas m\u00e9tricas de convers\u00e3o fora do WhatsApp na Marketing Messages API; otimiza\u00e7\u00f5es autom\u00e1ticas de criativo passam a vir desligadas no n\u00edvel da conta. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/marketing-messages\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog de marketing<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Maio<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>05\/05<\/strong> \u2014 <code>\/marketing_messages<\/code> aceita envio por BSUID com o campo <code>recipient<\/code>. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>12\/05<\/strong> \u2014 Na Uni\u00e3o Europeia, a Meta deixa de cobrar provedores de IA por mensagens n\u00e3o template a partir de 13\/05; <strong>no Brasil, a cobran\u00e7a continua<\/strong>. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>13\/05<\/strong> \u2014 Sugest\u00f5es de teclado ativadas por padr\u00e3o em templates de autentica\u00e7\u00e3o a partir de 15\/06\/2026: no iOS 26 ou superior, o c\u00f3digo aparece para preenchimento com um toque. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>14\/05<\/strong> \u2014 Mensagens de grupo podem ser marcadas como lidas, uma a uma. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>15\/05<\/strong> \u2014 Pre\u00e7o m\u00e1ximo para mensagens de marketing entra em beta limitado. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>26\/05<\/strong> \u2014 P\u00e1gina de pre\u00e7os passa a mostrar as mudan\u00e7as de 1\u00ba\/07 e 1\u00ba\/10\/2026; nova API de migra\u00e7\u00e3o de moeda de cobran\u00e7a. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Junho<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>02\/06<\/strong> \u2014 Meta Business Agent, para agentes de IA da pr\u00f3pria Meta no WhatsApp, entra na documenta\u00e7\u00e3o, junto com os guias da nova estrutura de conta. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>03\/06<\/strong> \u2014 In-App Signup: links para o usu\u00e1rio assinar mensagens da empresa. Em 03\/07 a Meta informou que o recurso n\u00e3o est\u00e1 dispon\u00edvel no Brasil. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>15\/06<\/strong> \u2014 Direct Send em beta aberto: mensagens de utilidade e autentica\u00e7\u00e3o sem criar template antes. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>16\/06<\/strong> \u2014 <code>messaging_account_id<\/code> substitui <code>paid_messaging_account_id<\/code>, que deve ser abandonado at\u00e9 31\/12\/2026. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/account-model-evolution\/messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">contas de mensagens<\/a>)<\/li>\n\n\n<li><strong>25\/06<\/strong> \u2014 Correio de voz nas chamadas da Cloud API sai do alfa e fica dispon\u00edvel para todos. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>29\/06<\/strong> \u2014 Empresas podem reservar e adotar username comercial. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/business-scoped-user-ids\" target=\"_blank\" rel=\"noreferrer noopener\">BSUID<\/a>)<\/li>\n\n\n<li><strong>30\/06<\/strong> \u2014 Guias de grava\u00e7\u00e3o e transcri\u00e7\u00e3o de chamadas. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Julho<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>01\/07<\/strong> \u2014 Entram em vigor as mudan\u00e7as de tarifa anunciadas em maio. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">pre\u00e7os<\/a>)<\/li>\n\n\n<li><strong>Julho<\/strong> \u2014 A Cloud API passa a aceitar envio por BSUID e o bot\u00e3o <code>REQUEST_CONTACT_INFO<\/code>, que pede o telefone ao usu\u00e1rio. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/business-scoped-user-ids\" target=\"_blank\" rel=\"noreferrer noopener\">BSUID<\/a>)<\/li>\n\n\n<li><strong>15\/07<\/strong> \u2014 Fluxo &#8220;Phone Number First&#8221; no Cadastro Incorporado come\u00e7a a chegar ao fluxo padr\u00e3o. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>31\/07<\/strong> \u2014 Direct Send para utilidade fica dispon\u00edvel para todos; autentica\u00e7\u00e3o segue em beta. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Agosto<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>04\/08<\/strong> \u2014 A documenta\u00e7\u00e3o oficializa: a WABA vira conta do WhatsApp (WAAC) + conta de mensagens. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>11\/08<\/strong> \u2014 Novo webhook de sistema <code>user_changed_user_id<\/code> para mudan\u00e7as de BSUID. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>18\/08<\/strong> \u2014 Migra\u00e7\u00e3o de n\u00famero entre parceiros deixa de ser suportada no novo modelo; o caminho \u00e9 compartilhar a conta do WhatsApp. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>19\/08<\/strong> \u2014 Beta de login com a conta do app WhatsApp Business para entrar em coexist\u00eancia sem conta do Facebook. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>24\/08<\/strong> \u2014 Consulta ao contact book por BSUID (<code>GET \/&lt;PHONE_NUMBER_ID&gt;\/contact_book<\/code>). (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Setembro<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>22 e 23\/09<\/strong> \u2014 Come\u00e7a a fase 1 da nova estrutura de conta, com migra\u00e7\u00e3o autom\u00e1tica at\u00e9 meados de outubro; IDs, tokens e endpoints continuam funcionando. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/account-model-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">atualiza\u00e7\u00f5es nas contas<\/a>)<\/li>\n\n\n<li><strong>23\/09<\/strong> \u2014 Conversation Routing: regras para decidir qual parceiro recebe cada mensagem quando mais de um parceiro usa o mesmo n\u00famero. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>28\/09<\/strong> \u2014 A janela de ponto de entrada gratuito aberta por an\u00fancios de clique para o WhatsApp pode ficar aberta por at\u00e9 7 dias, em vez de 72 horas. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>29\/09<\/strong> \u2014 Pol\u00edtica para governo e organiza\u00e7\u00f5es sem fins lucrativos eleg\u00edveis: servi\u00e7o segue gratuito al\u00e9m da franquia de 01\/10\/2026 a 31\/12\/2027. Rea\u00e7\u00f5es continuam gratuitas para todos e n\u00e3o contam na franquia. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>30\/09<\/strong> \u2014 P\u00e1gina de pre\u00e7os reestruturada para as regras de 1\u00ba\/10. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">pre\u00e7os<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Outubro<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>01\/10<\/strong> \u2014 Novas tarifas. Para destinat\u00e1rios no Brasil: marketing R$ 0,3217; utilidade, autentica\u00e7\u00e3o e servi\u00e7o R$ 0,0350. Cada n\u00famero tem franquia de 1.000 mensagens de servi\u00e7o por m\u00eas (cobran\u00e7a a partir da 1.001\u00aa; a franquia n\u00e3o vale para utilidade), e templates de utilidade enviados dentro da janela de atendimento passam a ser cobrados. Pre\u00e7o m\u00e1ximo de marketing entra em beta aberto. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">pre\u00e7os<\/a>)<\/li>\n\n\n<li><strong>05\/10<\/strong> \u2014 Templates de pagamento no Brasil ganham pagamento com um clique (<code>offsite_card_pay<\/code>). (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>08\/10<\/strong> \u2014 Portf\u00f3lios com limite de 100 mil ou ilimitado ficam eleg\u00edveis ao Direct Send de utilidade. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>13\/10<\/strong> \u2014 An\u00fancio global: a Cloud API deixa de enviar marketing em 13\/10\/2027; contas de mensagens criadas a partir de 13\/04\/2027 j\u00e1 n\u00e3o enviam. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/marketing-messages\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Messages API<\/a>)<\/li>\n\n\n<li><strong>14\/10<\/strong> \u2014 Direct Send aceita OTP com bot\u00e3o de copiar c\u00f3digo sem template pr\u00e9vio. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>15\/10<\/strong> \u2014 Cadastro Incorporado v2 e v3 descontinuados (atendidos como v4). (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>16\/10<\/strong> \u2014 Pix com redirecionamento: o comprador escolhe o banco dentro do WhatsApp e autoriza no app do banco (<code>flow_type: \"APPSWITCH\"<\/code>). (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>20\/10<\/strong> \u2014 Cadastro Incorporado v5, com coexist\u00eancia ligada por padr\u00e3o. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n\n<li><strong>23\/10<\/strong> \u2014 Limite de troca de username comercial: 2 vezes a cada 14 dias por n\u00famero. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/business-scoped-user-ids\" target=\"_blank\" rel=\"noreferrer noopener\">BSUID<\/a>)<\/li>\n\n\n<li><strong>27\/10<\/strong> \u2014 Com Pix com redirecionamento, o WhatsApp marca o pedido como pago quando o banco conclui o pagamento. O campo <code>conversation_analytics<\/code> deixa de existir em 01\/11\/2026. (<a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">changelog<\/a>)<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">As quatro mudan\u00e7as que mais pesam<\/h2>\n\n\n\n<p><strong>Pre\u00e7o.<\/strong> A mudan\u00e7a de outubro acabou com o servi\u00e7o ilimitado gratuito e com a utilidade gr\u00e1tis dentro da janela, o que mexe no custo de qualquer opera\u00e7\u00e3o de atendimento e notifica\u00e7\u00e3o. Os detalhes est\u00e3o em <a href=\"https:\/\/vectalk.com.br\/blog\/api-whatsapp-preco-brasil\/\">quanto custa a API do WhatsApp no Brasil<\/a>, em <a href=\"https:\/\/vectalk.com.br\/blog\/mensagens-utilidade-gratis-whatsapp\/\">mensagens de utilidade na janela de atendimento<\/a>, em <a href=\"https:\/\/vectalk.com.br\/blog\/custo-campanha-whatsapp\/\">quanto custa uma campanha no WhatsApp<\/a> e, para outros pa\u00edses, em <a href=\"https:\/\/vectalk.com.br\/blog\/preco-api-whatsapp-por-pais\/\">pre\u00e7o da API do WhatsApp por pa\u00eds<\/a>.<\/p>\n\n\n\n<p><strong>Identidade do usu\u00e1rio.<\/strong> O telefone deixa de ser garantido no webhook. Veja <a href=\"https:\/\/vectalk.com.br\/blog\/usernames-whatsapp-bsuid\/\">usernames do WhatsApp e BSUID<\/a>.<\/p>\n\n\n\n<p><strong>Marketing.<\/strong> Campanhas precisam ir para <code>\/marketing_messages<\/code> at\u00e9 outubro de 2027. Veja <a href=\"https:\/\/vectalk.com.br\/blog\/marketing-messages-api-whatsapp\/\">como migrar para a Marketing Messages API<\/a>.<\/p>\n\n\n\n<p><strong>Conta.<\/strong> A WABA agora s\u00e3o duas contas, e trocar de provedor n\u00e3o exige mais migrar n\u00famero. Veja <a href=\"https:\/\/vectalk.com.br\/blog\/conta-whatsapp-conta-de-mensagens-waba\/\">conta do WhatsApp x conta de mensagens<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como fica na Vectalk<\/h2>\n\n\n\n<p>A Vectalk \u00e9 um proxy da <a href=\"https:\/\/vectalk.com.br\/blog\/api-oficial-do-whatsapp\/\">API oficial do WhatsApp<\/a>: os payloads e webhooks s\u00e3o os da Meta, ent\u00e3o campos novos como <code>user_id<\/code> chegam no seu endpoint como a Meta envia, e a cobran\u00e7a da Meta \u00e9 repassada pela Vectalk. Para acompanhar o que muda na plataforma, use esta p\u00e1gina e a <a href=\"https:\/\/docs.vectalk.com.br\">documenta\u00e7\u00e3o da Vectalk<\/a>. Para come\u00e7ar, crie a conta em <a href=\"https:\/\/apps.vectalk.com.br\/register\">apps.vectalk.com.br\/register<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perguntas frequentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Qual foi a maior mudan\u00e7a da API do WhatsApp em 2026?<\/h3>\n\n\n\n<p>Para o custo, a de 1\u00ba de outubro: novas tarifas, franquia de 1.000 mensagens de servi\u00e7o por n\u00famero e cobran\u00e7a de utilidade dentro da janela. Para o c\u00f3digo, o BSUID e o fim do marketing na Cloud API em 2027.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meu c\u00f3digo antigo para de funcionar com a nova estrutura da WABA?<\/h3>\n\n\n\n<p>N\u00e3o na fase 1. A Meta mant\u00e9m IDs, tokens e endpoints. A transi\u00e7\u00e3o obrigat\u00f3ria para IDs da conta do WhatsApp est\u00e1 prevista para o primeiro semestre de 2028.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Onde a Meta publica essas mudan\u00e7as?<\/h3>\n\n\n\n<p>No changelog da plataforma do WhatsApp e no changelog espec\u00edfico da Marketing Messages API. Mudan\u00e7as de pre\u00e7o tamb\u00e9m aparecem na p\u00e1gina de pre\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Com que frequ\u00eancia esta p\u00e1gina \u00e9 atualizada?<\/h3>\n\n\n\n<p>Sempre que a Meta publica uma mudan\u00e7a relevante para quem integra a API. A data no topo indica a \u00faltima revis\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Fontes oficiais consultadas em 28\/10\/2026:<\/strong> <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">Changelog da plataforma do WhatsApp<\/a>, <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/marketing-messages\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\">Changelog da Marketing Messages API<\/a>, <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Pre\u00e7os da plataforma do WhatsApp Business<\/a> (atualizada em 30\/09\/2026), <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/business-scoped-user-ids\" target=\"_blank\" rel=\"noreferrer noopener\">Business-scoped user IDs<\/a> (atualizada em 23\/10\/2026), <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/account-model-evolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atualiza\u00e7\u00f5es nas contas do WhatsApp Business<\/a> (atualizada em 22\/09\/2026), <a href=\"https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/marketing-messages\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Messages API: vis\u00e3o geral<\/a> (atualizada em 13\/10\/2026).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todas as mudan\u00e7as da API do WhatsApp em 2026, de janeiro a outubro, com data e link oficial. P\u00e1gina atualizada a cada novidade.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry","category-uncategorized-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novidades da API do WhatsApp 2026, m\u00eas a m\u00eas | Vectalk<\/title>\n<meta name=\"description\" content=\"Novidades da API do WhatsApp em 2026, m\u00eas a m\u00eas: pre\u00e7os de outubro, franquia de 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